Earning your cookie is something that few actually accomplish. The ability to set a goal for yourself and actually see it through until completion is something many people have lost in today's society.
Giving up when things get hard
Taking the easy way out
All these things just seem to be the "new norm"
So we want to honor those of you who are putting in REAL WORK to make your dreams a reality by capturing your milestone with a RUF challenge coin.